What It Is:Proven to reduce hair fall, due to breakage, by five times and leaves hair visibly stronger.* This resilience-boosting shampoo gently cleanses thinning and weakened hair, leaving hair to appear thicker and more resistant. The fragrance combines invigorating and seductive notes of woods with sensual, relaxing amber.What It'S For:- Straight, wavy, curly and coily hair.- Weakened hair prone to breakage.What It Does:- Reduces hair breakage.- Helps minimize shedding.- Gently cleanses.- Hair appears visibly stronger, resilient and fuller.- Lengths feel soft, nourished and noticeably smooth.- Color safe.Key Ingredients:- Amaranth peptides help hair look fuller and thicker and become more resilient.- Lupin biomimetic peptides mimic the effect of collagen and help reduce hair breakage and shedding.- Raspberry oil helps leave hair feeling nourished and softer, revealing beautifully shiny-looking hair.Key Notes:- Top notes: Lemon- Middle notes: Rose, Lavender, Hay, Sage, Elemi, Cistus, Cinnamon- Base notes: Vanilla, Amber, Patchouli, Gaiac Wood, Cedarwood, White MuskHow To Use It:- Apply shampoo evenly onto wet hair, then massage the scalp while allowing the foam to glide through the lengths. Rinse thoroughly.- Follow with Fortifying Conditioner (sold separately) to nourish, detangle and protect.Clinical Results:- Scientifically proven to reduce hair fall, due to breakage, by five times, after a single application, leaving hair visibly stronger and more resilient.*- 9 out of 10 people felt that the products left hair feeling fortified***Based on instrumental testing after application of the Fortifying regimen versus control sample.**Based on a consumer self-assessment test conducted with a panel of 120 people after 2 weeks of use of the Fortifying regimen.